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In the year 2021 I started a podcast about teenager and young adults experiencing loneliness. I needed to work on online marketing in order to spread the message. That's where social media came in. I specifially focussed on the platform Instagram.

Podcast social media content

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Result

Here is the result from a social media post on Instagram. I learned that you really need to connect with you audience. I also understood that managing a social media channel can be pretty hard. Especially if you don't who you audience might be.

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