For every video shoot a storyboard/shotlist is necessary in order te capture the right shots. However creativity is also part of this, since not everything can be seen from afar. Models were used during this shoot. It was important to know how they would walk, how the products( in this case bags and bagjewelry) would be seen and how the clothes match with the scenery for instance. This is where the shotlist came in handy as some sort of guide.